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Lookbook 2021: CAMP Purposely Tickles Our Funny Bones With Outrageous Wit and Entertaining Floral Banter

This week, we continue the six-part series reporting on floral trends we see emerging for 2021 and beyond. Our lookbook finds colors, flowers and moods that reflect the current fascinations, aspirations, lifestyles and play styles of floral professionals, enthusiasts and consumers.

The unique color stories and floral combinations—illustrated with original images and specific color palettes—provide a springboard for inspiration, focusing on nature, home, spiritualism, reaction, resilience and amusement as apropos themes for the aesthetic response to the current pandemic reality.

Our fourth trend, CAMP, is defined as something so outrageously artificial, affected, in appropriate or out of date that it is considered comical. The creative expression uses elements that are absurdly exaggerated and often fuses themes of high and popular culture.

Bold and playful with a total disregard for conventional restriction, this polychromatic color party combines a vibrant rainbow of primaries and complex tones to produce irony and wit. Carefree combinations of random motifs and wacky patterns intentionally break the rules to amplify the quest for personal expression and frivolity. For flowers, all rules are off except that the expression is joyful, unexpected and amusing.

Creative Director: Talmage McLaurin began his floral career in a family-owned flower business. In 1990, he launched a 23-year career in floral publishing, during which he contributed to more than 400 issues of Florists’ Review and Super Floral magazines, and was featured in more than 20 books for florists as the Creative Director and Publisher for Florists’ Review Enterprises. He was inducted into American Institute of Floral Designers (AIFD) in 1988 and has made eight presentations at their National Symposiums. In 2008, Talmage received the AIFD award of Distinguished Service to the Floral Industry. Talmage resides in Ft. Lauderdale and is part of the creative teams at Sunshine Bouquet Company, Esmeralda Farms and Nature’s Flowers in Miami, Florida.

Color Consultant: Leatrice Eiseman is Executive Director of the Pantone Color Institute and founder of the Eiseman Center for Color Information and Training, where her work includes color consulting for industry and forecasting. She is the author of ten books on color and presents color seminars internationally. Lee contributes to a color forecast for professionals, Pantone View Home, on a yearly basis and contributes to the Pantone View Color Planner twice yearly. Seasonally, she contributes to Pantone’s Fashion Color Report and the selection of Pantone’s Color of the Year. She is a member of Fashion Group International, Industrial Design Society of America, an associate member of American Society of Interior Designers and a founding member of The Academy Museum of Motion Pictures and the American Film Institute. Among several of her awards, both the New York Times and Fortune Magazine have featured her as one of the top decision makers for her work in color.

Photographer: Maxine Helfman is a self-taught, late bloomer. After spending years as a stylist and photo art director, the only way to truly realize her vision was to get behind the camera. She has since been shooting commercially for advertising and editorial clients, while pursuing personal projects. Her work has been recognized by PX3, IPA, Lucie Awards, CNN, Critical Mass, British Journal of Photography, PDM and Communication Arts. Her images are part of the permanent collection of Sant Barbara Museum of Art and The Museum of Fine Arts Houston.