Skip Navigation

Lookbook 2021: VERT Turns Earthward for Inspiration in Three of Its Four Elements—Land, Water and Sky

This week, we continue the six-part series reporting on floral trends we see emerging for 2021 and beyond. Our lookbook finds colors, flowers and moods that reflect the current fascinations, aspirations, lifestyles and play styles of floral professionals, enthusiasts and consumers.

Nature remains our most authentic source of inspiration. Looking earthward for its intrinsic celebration of pattern and color provides a reliable recipe for design with universal appeal. Foraged pigments from the land, water and sky reflect a primal aesthetic for richly grounded neutrals, atmospheric blues and verdant greens.

Our fifth trend, VERT, with a focus on nature, is derived from the French word for green, which is in turn from the Latin “virere,” meaning to be green. Today, vert refers to lush, leafy foliage and heralds the vitality of new growth.

Creative Director: Talmage McLaurin began his floral career in a family-owned flower business. In 1990, he launched a 23-year career in floral publishing, during which he contributed to more than 400 issues of Florists’ Review and Super Floral magazines, and was featured in more than 20 books for florists as the Creative Director and Publisher for Florists’ Review Enterprises. He was inducted into American Institute of Floral Designers (AIFD) in 1988 and has made eight presentations at their National Symposiums. In 2008, Talmage received the AIFD award of Distinguished Service to the Floral Industry. Talmage resides in Ft. Lauderdale and is part of the creative teams at Sunshine Bouquet Company, Esmeralda Farms and Nature’s Flowers in Miami, Florida.

Color Consultant: Leatrice Eiseman is Executive Director of the Pantone Color Institute and founder of the Eiseman Center for Color Information and Training, where her work includes color consulting for industry and forecasting. She is the author of ten books on color and presents color seminars internationally. Lee contributes to a color forecast for professionals, Pantone View Home, on a yearly basis and contributes to the Pantone View Color Planner twice yearly. Seasonally, she contributes to Pantone’s Fashion Color Report and the selection of Pantone’s Color of the Year. She is a member of Fashion Group International, Industrial Design Society of America, an associate member of American Society of Interior Designers and a founding member of The Academy Museum of Motion Pictures and the American Film Institute. Among several of her awards, both the New York Times and Fortune Magazine have featured her as one of the top decision makers for her work in color.

Photographer: Maxine Helfman is a self-taught, late bloomer. After spending years as a stylist and photo art director, the only way to truly realize her vision was to get behind the camera. She has since been shooting commercially for advertising and editorial clients, while pursuing personal projects. Her work has been recognized by PX3, IPA, Lucie Awards, CNN, Critical MassBritish Journal of PhotographyPDM and Communication Arts. Her images are part of the permanent collection of Sant Barbara Museum of Art and The Museum of Fine Arts Houston.