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Simple and selective arranging, with nothing to unsettle the eye.

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With an air of tranquility, this calming array of fresh flowers and meadow grasses are in perfect form.

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Dried florals and natural wool combine effortlessly to create this woven decor piece.

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Even the simplest of flowers shine with new beauty when they are properly showcased.

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February 26, 2021 Flower.Style35: German Designer and Publisher, Klaus Wagener, Finds His Inspiration in Family, Nature and Understatement

From world champion florist and trend scout to lecturer and book publisher, German designer Klaus Wagener is recognized internationally for his creative and educational contributions to the flower world. Influenced heavily by natural themes and a “back to basics, less is more” mentality, he continues to inspire audiences with his craft and pure style rooted in simplicity.

Her Artful Images Are Worth At Least A Thousand Words, Probably More

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February 19, 2021

Her Artful Images Are Worth At Least A Thousand Words, Probably More

From commercial window dresser to photo stylist and commercial photographer, to contemporary artist with a focus on the social issues of race and gender, Maxine Helfman’s photographs carry a message. Still life or portrait, her images pose a question, cue contemplation and tell a story that invites the viewer inside.

Feeling Depressed About Canceled Flower Events? Relax, They’re Only A Click Away

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February 15, 2021

Feeling Depressed About Canceled Flower Events? Relax, They’re Only A Click Away

Most professionals, including florists, are now taking advantage of virtual technologies to connect with audiences easily—and safely.

With Predictions Down for Valentine’s Day Spending, Shifting Categories May Mean It’s Still Coming up Roses

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February 5, 2021

With Predictions Down for Valentine’s Day Spending, Shifting Categories May Mean It’s Still Coming up Roses

While spending projections for Valentine’s Day have taken a conspicuous dip, there is much optimism surrounding 2021's gifting forecasts.

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January 29, 2021 Once the Cloudy Rose Filler, Now a Fashion Flower Icon

One of the world’s most iconic wedding flowers, Gypsophila is known for its voluminous, cloud-like texture, ethereal aura and rich symbolism.

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January 22, 2021 Maurice Harris Launches Flower.Style35 With His Unique and Fearless Magnetism

Maurice Harris, florist to the stars, is a Los Angeles-based artist best known as the visionary behind Bloom & Plume.

Welcome to Love in the Time of Corona: The Era of the Intimate Event

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January 15, 2021

Welcome to Love in the Time of Corona: The Era of the Intimate Event

If there is one thing to learn from the pandemic, it’s that love cannot be cancelled. The virus may have temporarily changed our daily lives, but it has not suppressed humanity’s inherent desire to gather—especially when milestone events are involved. Coronavirus or not, love continues to bloom.

If Your Flowers Are Dying Quickly, It Might Be Your Own Darn Fault

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January 12, 2021

If Your Flowers Are Dying Quickly, It Might Be Your Own Darn Fault

From bold bouquets to a single stem of your favorite bloom, flowers should enliven your space and mood for as long as possible. Not all varieties are created equal, so the key to keeping cut flowers looking pristine is their care. Here are 10 easy ways to extend the vase life of your beloved blooms.

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December 29, 2020 Folkloric Elixir to Pinterest Favorite—So Lands the Charm of the Enigmatic Ranunculus

A wedding crowd and Pinterest favorite, Ranunculus is beloved for its brilliantly colored, paper-thin petals, voluminous bloom and symbolism rooted in love.

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December 24, 2020 10 Ways to Create Emotional Connections With Flowers

What's not to love about flowers. They decorate our homes and special events, lift our spirits and invite us to build meaningful bonds. As the pandemic continues to impact daily life, flowers are more vital than ever for our health and well-being. While navigating through the challenges of this “new normal,” here are 10 ways to create emotional connections with flowers.

Pantone’s Ultimate Gray and Illuminating Yellow Set a Much-Needed, Hopeful Tone for 2021

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December 9, 2020

Pantone’s Ultimate Gray and Illuminating Yellow Set a Much-Needed, Hopeful Tone for 2021

Pantone's Colors of the Year for 2021—Ultimate Gray and Illuminating—will officially launch us forward into the New Year.

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December 7, 2020 Embrace Winter’s Iconic Color Palettes (New and Old) With Festive Flowers

Explore updated possibilities for this winter with our merry mix of flower projects from around the globe.

Second Place Goes to Chrysanthemums, the Essential Harbinger of Autumn

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November 23, 2020

Second Place Goes to Chrysanthemums, the Essential Harbinger of Autumn

A celebrated part of Asian cultures for 3,000 years, Chrysanthemum flowers are now second only to the rose in worldwide cut flower sales.

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November 16, 2020 Freshly-Picked Flower Arrangements to Inspire Your Autumn

Here, 10 acclaimed floral designers from around the world share their unique takes on fall trends.

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November 13, 2020 HBO’s 'Full Bloom' Offers a Rowdy Ride Through the World of Competitive Floristry

Full Bloom, HBO Max’s latest installation of a competitive reality show, brings together 10 of America’s top budding designers in the ultimate floral showdown. In giving flowers a worldwide stage, the series appeals to floral enthusiasts everywhere, inviting viewers to immerse themselves in the incredibly stressful—yet wonderfully creative—world of floristry.

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November 12, 2020 Flowers With a Message: Floral Industry Unites to Spread Hope Amid COVID-19

There’s no doubt that the COVID-19 pandemic has had a devastating impact on the floral industry. In spite of these challenges, floral businesses have banded together to shed light on current events and deliver powerful messages using flowers. Now more than ever, a regained appreciation for "flower power" is blooming among floral enthusiasts everywhere.