For centuries, this exquisite, bell-shaped beauty has stolen the hearts of growers and floral artisans across the world. Native to temperate regions of the Mediterranean, Africa, and Northern and Western Asia, Campanula has origins in picturesque country gardens and serene meadows.
This week, our six-part series reporting on 2023 floral trends continue with EPHEMERAL. Emotional fragility has spawned awareness for mental health issues with a focus on empathy, inclusivity and introspection. Reflecting those ideas, Ephemeral reveals themes of softness, frosted and matte finishes, transparency, and blossoms that are prized for their delicate nature.