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Shadows of wispy botanicals evoke ATMOSPHERIC's moody color palette.

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A swampy environment evokes the natural allure of ATMOSPHERIC.

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December 21, 2022 Lookbook 2023: Borrowing a Moody Yet Immersive Palette From the Great Outdoors, ATMOSPHERIC Pays Homage to Our Planet at Large

Completing our 2023 lookbook series, our sixth and final trend, ATMOSPHERIC, pays homage to our planet's habitats at large. "From the mountains, to the prairies, to the oceans white with foam…", get the picture? As we return to nature for design inspiration, it's with growing concern over climate change and our responsibility for long-term mismanagement of natural resources and pollution.

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December 6, 2022 Rooted in Strength, Vitality and Nature, Pantone's Viva Magenta Paves the Way for Uninhibited Self-Expression

As we continue to maneuver through a post-COVID world with new perspectives, many are balancing a future that embraces all things digital while rekindling relationships with the great outdoors. Helping to bridge the cyber age with this return to nature is PANTONE 18-1750 Viva Magenta, an immersive hue that has been crowned the 2023 Color of the Year by the Pantone Color Institute.

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November 25, 2022 Lookbook 2023: VOLUPTUOUS Promotes a Tirelessly Energetic and Totally Unapologetic Lust for Life

Fueled by a recent release from COVID lockdown, our fifth trend for 2023, VOLUPTUOUS, is bursting with primal energy and a lust for life.

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November 18, 2022 Lookbook 2023: WEHISTORIC's Experimental Style Invokes an Eclectic Renaissance of the Classics

WEHISTORIC's experimental style reflects a contemporary take on classical motifs from the Greco-Roman civilization.

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September 23, 2022 Lookbook 2023: UTILITARIAN's Nod to the Simple Life Celebrates A Pared Down Bucolic Style

UTILITARIAN celebrates the simple life with radiant colors, upcycled vintage creations, and common flowers that appear locally foraged.

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August 19, 2022 Lookbook 2023: EPHEMERAL Strives to Create a Climate of Ease, Comfort and Togetherness

EPHEMERAL reveals themes of softness, frosted and matte finishes, transparency, and blossoms that are prized for their delicate nature.

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August 5, 2022 Lookbook 2023: Kicking-Off Our Second Lookbook Series, GREENSPACE Finds the Symbiosis Between the Urban and Natural Worlds

This week, flower.style begins its second edition of our lookbook series, a six-part feature that spotlights floral trends we see emerging for 2023 and beyond. First in the lineup is GREENSPACE, a trend that pays homage to nature—an emblem of regrowth and resiliency.

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July 19, 2022 Discover the Curious Origins of Snapdragons (Not to Worry, They Don't Actually Bite)

Nothing captures youthful joy like snapdragons. These versatile bestsellers grow in spikes, each bursting with fuzzy, tube-shaped flowers that resemble puffy lips, to the delight of bees and children everywhere.

Flower.Style35: Sharing Personal and Professional Perspectives, FTD World Cup Champion Bart Hassam Gives Us a Glimpse Into His Unique World of Flowers

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July 6, 2022

Flower.Style35: Sharing Personal and Professional Perspectives, FTD World Cup Champion Bart Hassam Gives Us a Glimpse Into His Unique World of Flowers

Based in Brisbane, Australia, Bart Hassam is a celebrated floral designer, demonstrator and lecturer who travels around the world teaching and sharing his passion for floral engineering.

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June 17, 2022 New York City's Meatpacking District Gets a Floral Makeover With L.E.A.F's Second Annual Festival of Flowers

A tribute to flowers and world-class design, L.E.A.F's Festival of Flowers returned with a bang to New York City this past weekend. The three-day event, which took place from June 10 - 12, 2022, featured a series of curated floral installations, hands-on classes, brand activations and epicurean experiences across Manhattan's historic Meatpacking District.

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June 3, 2022 A Herald of Spring Celebrations, the 2022 RHS Chelsea Flower Show Was a Spectacle of Color and Magnificent Blooms

Returning to its normal spring time slot since 2019, the 2022 installation of the RHS Chelsea Flower Show was a feast for the senses.

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May 16, 2022 With Fairy-Tale Origins, Campanula's Garden-Style Blooms Capture the Essence of Springtime

For centuries, this exquisite, bell-shaped beauty has stolen the hearts of growers and floral artisans across the world.

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May 10, 2022 Esmeralda Farms Expands Its Floral Holdings With Sande Flowers Acquisition

Legacy cut flower grower Esmeralda Farms is once again expanding its floral holdings with the acquisition of Sande Flowers.

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May 3, 2022 Flower.Style35: From Dream Wedding Florist to Mayesh Design Star, Mandy Majerik Has Built Her Design Empire on Heart and Hustle

Third-generation floral artist and businesswoman, Mandy Majerik, has made her mark on the wedding and events industry.

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April 19, 2022 Spray Roses: Branching Out With Multiple Blossoms for Maximum Impact

As the world's most popular cut flower, the seemingly-endless availability of roses means that there is a variety to satisfy virtually any taste. And while most flower enthusiasts are already familiar with the classic, long-stemmed version, today we shift attention to its smaller, more dainty kin: the spray rose.

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April 5, 2022 Flower.Style35: Embracing That Practice Makes Progress, Donald Yim's Floral Journey Is One Where Passion and Career Combine

Influenced heavily by both eastern and western cultures, award-winning designer Donald Yim has a unique approach to floristry and aesthetics. With an unyielding passion for flowers, a sense of exploration, and a keen eye for beauty (Donald has been designing for over 30 years), his creations have been featured in countless floral shows and internationally renowned industry publications.