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An array of blooms in soft pastels evoke EPHEMERAL's calming color palette.

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Artwork featuring a selection of EPHEMERAL-inspired colors.

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August 19, 2022 Lookbook 2023: EPHEMERAL Strives to Create a Climate of Ease, Comfort and Togetherness

This week, our six-part series reporting on 2023 floral trends continue with EPHEMERAL. Emotional fragility has spawned awareness for mental health issues with a focus on empathy, inclusivity and introspection. Reflecting those ideas, Ephemeral reveals themes of softness, frosted and matte finishes, transparency, and blossoms that are prized for their delicate nature.

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August 5, 2022 Lookbook 2023: Kicking-Off Our Second Lookbook Series, GREENSPACE Finds the Symbiosis Between the Urban and Natural Worlds

This week, flower.style begins its second edition of our lookbook series, a six-part feature spotlighting floral trends for 2023. First is GREENSPACE, a trend that pays homage to nature. As we emerge with post-COVID perspectives, many are seeking to live closer to home. For city dwellers, the objective is finding a way to keep their urban space while realizing more connectivity to nature.

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July 19, 2022 Discover the Curious Origins of Snapdragons (Not to Worry, They Don't Actually Bite)

Nothing captures youthful joy like snapdragons. These versatile bestsellers are bursting with flowers that resemble a dragon's snout.

Flower.Style35: Sharing Personal and Professional Perspectives, FTD World Cup Champion Bart Hassam Gives Us a Glimpse Into His Unique World of Flowers

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July 6, 2022

Flower.Style35: Sharing Personal and Professional Perspectives, FTD World Cup Champion Bart Hassam Gives Us a Glimpse Into His Unique World of Flowers

Based in Brisbane, Bart Hassam is a celebrated floral designer, demonstrator and lecturer who creates beauty with a respect for the flower.

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June 17, 2022 New York City's Meatpacking District Gets a Floral Makeover With L.E.A.F's Second Annual Festival of Flowers

A tribute to flower power and world-class design at its finest, L.E.A.F's 2022 Festival of Flowers returned with a bang to New York City.

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June 3, 2022 A Herald of Spring Celebrations, the 2022 RHS Chelsea Flower Show Was a Spectacle of Color and Magnificent Blooms

Returning to its normal spring time slot since 2019, the 2022 installation of the RHS Chelsea Flower Show was a feast for the senses.

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May 16, 2022 With Fairy-Tale Origins, Campanula's Garden-Style Blooms Capture the Essence of Springtime

For centuries, this exquisite, bell-shaped beauty has stolen the hearts of growers and floral artisans across the world. Native to temperate regions of the Mediterranean, Africa, and Northern and Western Asia, Campanula has origins in picturesque country gardens and serene meadows.

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May 10, 2022 Esmeralda Farms Expands Its Floral Holdings With Sande Flowers Acquisition

Cut flower grower Esmeralda Farms is once again expanding its floral holdings. Today, the Esmeralda Group has announced its plans to purchase Sande Flowers. This acquisition—which includes Sande's variety portfolio and its operations in Ecuador and the United States—will begin on June 1, 2022.

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May 3, 2022 Flower.Style35: From Dream Wedding Florist to Mayesh Design Star, Mandy Majerik Has Built Her Design Empire on Heart and Hustle

Third-generation floral artist and businesswoman, Mandy Majerik, has made her mark on the wedding and events industry. After taking the reins of her family-owned florist shop in Birmingham in 2006, she has built a small wedding empire.

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April 19, 2022 Spray Roses: Branching Out With Multiple Blossoms for Maximum Impact

As the world's most popular cut flower, the seemingly-endless availability of roses means that there is a variety to satisfy virtually any taste. And while most flower enthusiasts are already familiar with the classic, long-stemmed version, today we shift attention to its smaller, more dainty kin: the spray rose.

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April 5, 2022 Flower.Style35: Embracing That Practice Makes Progress, Donald Yim's Floral Journey Is One Where Passion and Career Combine

Influenced heavily by both eastern and western cultures, award-winning designer Donald Yim has a unique approach to floristry and aesthetics.

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March 23, 2022 Flattering Imitation Blossoms with Adult-Friendly DIY Botanicals from LEGO

The LEGO Group has released a range of models to satisfy international flower fans who want to (literally) build their own bouquets at home.

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March 7, 2022 Legacy Grower Esmeralda Farms Acquires Genviv Breeding

Returning to roots, Esmeralda Farms is back in the breeding business.

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February 28, 2022 From Nature's Bronzer to Wedding Filler Favorite: Explore the Curious Past of Ammi Majus (And Its More "Royal" Lookalike)

It may not be a true "royal," but there's no denying Ammi majus' regal appeal.

Book Review: With His Botanical Performance Art, Lewis Miller Asks Us to Stop and Soak in the Glow of His Fantastical Flower Flashes

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February 23, 2022 Book Review: With His Botanical Performance Art, Lewis Miller Asks Us to Stop and Soak in the Glow of His Fantastical Flower Flashes

The "Botanical Bansky" of New York, Lewis Miller, gives readers an immersive look into the whimsical world of the "Flower Flash" with his book by the same name. In an effort to share his passion for flowers with all New Yorkers, Lewis created the first Flower Flash in 2016, a guerilla-style, street art installation made of the city's most bodacious blooms.

Flower.Style35: Guided by the Dutch Master Philosophy, "Full Bloom" Judge Elizabeth Cronin's Perfect Bouquet Is More a Feeling Than a Style

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February 15, 2022 Flower.Style35: Guided by the Dutch Master Philosophy, "Full Bloom" Judge Elizabeth Cronin's Perfect Bouquet Is More a Feeling Than a Style

Chicago-based designer and HBO Max's (self-proclaimed "least judgy") judge on "Full Bloom," Elizabeth Cronin, pays homage to the natural world with her whimsically organic compositions. After being introduced to the world of floristry in her early 20s, she founded Asrai Garden in 1999, a retail outpost known for novelty flower arrangements, fine jewelry, and other thoughtfully-curated curiosities.