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Flowers Invade Fifth Avenue to Herald Springtime and Add Color to Mother's Day Festivities

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May 12, 2021

Flowers Invade Fifth Avenue to Herald Springtime and Add Color to Mother's Day Festivities

New York’s most fashionable street is in full bloom—and just in time for spring. Organized by the Fifth Avenue Association in collaboration with Sachi Rose design studio, “Fifth Avenue Blooms” is a walkable floral experience consisting of a (literal) river of over 7,000 blooms, all placed between 47th and 59th streets on Fifth Avenue.

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May 5, 2021 Flower Council of Holland’s "We Need More Flowers" Campaign Celebrates Flower Power in Its Truest, Most Raw Form

Never underestimate the power of flowers. Looking beyond their ornamental uses, they help us communicate, impact relationships, stimulate wellness, the list goes on and on. Recognizing these benefits and more, the Flower Council of Holland's "We Need More Flowers" campaign series was created to celebrate flowers and remind us why we need them—a lot more of them.

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April 24, 2021 Forget the Oscars, Our Award Goes to the Most Memorable Flower Moments

Here’s our list of the most memorable flower moments in film, along with the awards they should have won.

Lookbook 2021: BRUT's Split Personality Transports Us to a World Where Delicate Florals Contrast with Modern Design at Its Most Radical

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April 16, 2021 Lookbook 2021: BRUT's Split Personality Transports Us to a World Where Delicate Florals Contrast with Modern Design at Its Most Radical

Our final lookbook trend for 2021, BRUT, is rooted in brutalism, a design style characterize by plainness, crudity, or violence of imagery.

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April 9, 2021 Lookbook 2021: VERT Turns Earthward for Inspiration in Three of Its Four Elements—Land, Water and Sky

Our next lookbook trend, VERT, celebrates patterns and colors foraged from nature to provide reliable design recipes with universal appeal.

Flower.Style35: Focused on Education and Design, Hitomi Gilliam Has Learned Perfection Is Overrated and Hopes We Stop Painting Fresh Flowers

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April 2, 2021 Flower.Style35: Focused on Education and Design, Hitomi Gilliam Has Learned Perfection Is Overrated and Hopes We Stop Painting Fresh Flowers

With an unyielding passion for education and design mechanics, Hitomi Gilliam has made her mark on all aspects of the global floral industry.

The Surprising Sunflower Energizes Body, Soul and Planet

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March 31, 2021

The Surprising Sunflower Energizes Body, Soul and Planet

Don’t let that sunny face fool you. Sunflowers are no humble prairie weed. They're earth-saving wonders, and powerhouses of beauty and nourishment. Even dating back to their first documented uses 5,000 years ago, these brilliant blooms continue to astonish and aid us with their endless uses.

Lookbook 2021: CAMP Purposely Tickles Our Funny Bones With Outrageous Wit and Entertaining Floral Banter

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March 26, 2021

Lookbook 2021: CAMP Purposely Tickles Our Funny Bones With Outrageous Wit and Entertaining Floral Banter

The fourth trend in our 2021 lookbook series, CAMP, is defined as something so outrageously artificial, affected, in appropriate or out of date that it is considered comical. The creative expression uses elements that are absurdly exaggerated and often fuses themes of high and popular culture.

Urns and Their "Form-Meets-Function" History

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March 24, 2021

Urns and Their "Form-Meets-Function" History

While urns are a modern classic for showcasing cut flowers, research reveals that early forms of this container were defined first for their utilitarian function. Today, modern versions blend historical refinement with free expression to produce limitless forms and display possibilities.

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March 19, 2021 Lookbook 2021: META Transcends to Reflect Multi-Layered Belief Systems That Bring Solace During Times of Uncertainty

This week, flower.style continues a six-part series that looks at floral trends we see emerging for 2021 and beyond. Our third trend, META, comes from the Greek word for beyond, after or behind. From Christianity to Zen Buddhism and everything in between and on either side, the icons and motifs gather to inform the elements of meta.

Taylor Swift Takes Center Stage at the 2021 Grammys Wearing Cottagecore-Inspired Florals

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March 15, 2021

Taylor Swift Takes Center Stage at the 2021 Grammys Wearing Cottagecore-Inspired Florals

The self-professed queen of cottagecore, Taylor Swift, stuns in a floral print Oscar de la Renta mini dress at the 2021 Grammy Awards.

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March 12, 2021 Lookbook 2021: FRAY Finds Lasting Beauty in a World Filled With Imperfections, Desaturated Colors and a Patina of Age

Our next lookbook trend, FRAY, centers around the concept of “resilience” and refers to the beauty of rustic imperfection.

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March 9, 2021

The Joy of One

When there is a single flower, the message is all about enjoying the simplicity—whether you use one vase or a group of single stem vases.

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March 5, 2021 Lookbook 2021: Who Knew That Spending So Much Time at Home Would Inform Our FOLK Style for 2021?

We begin the flower.style lookbook series with FOLK, a trend centered around the concept of "home."

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February 26, 2021 Flower.Style35: German Designer and Publisher, Klaus Wagener, Finds His Inspiration in Family, Nature and Understatement

From world champion florist and trend scout to lecturer and book publisher, German designer Klaus Wagener is recognized internationally for his creative and educational contributions to the flower world. Influenced heavily by natural themes and a “back to basics, less is more” mentality, he continues to inspire audiences with his craft and pure style rooted in simplicity.

Her Artful Images Are Worth At Least A Thousand Words, Probably More

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February 19, 2021

Her Artful Images Are Worth At Least A Thousand Words, Probably More

From commercial window dresser to photo stylist and commercial photographer, to contemporary artist with a focus on the social issues of race and gender, Maxine Helfman’s photographs carry a message. Still life or portrait, her images pose a question, cue contemplation and tell a story that invites the viewer inside.