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Flower.Style35: Flower Trends Expert Talmage McLaurin Gives A Glimpse Into His Wabi-Sabi World that Captures the Beauty of Happenchance

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October 15, 2021 Flower.Style35: Flower Trends Expert Talmage McLaurin Gives A Glimpse Into His Wabi-Sabi World that Captures the Beauty of Happenchance

Talmage McLaurin began his career in a family-owned florist shop. Following a 23-year appointment in publishing for Florists' Review, Talmage received the coveted AIFD award of Distinguished Service to the Floral Industry. Today, he continues his lifelong floral career as a creative consultant for Sunshine Bouquet and Esmeralda Farms, and directs the editorial content for flower.style magazine.

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October 8, 2021 FTD Launches Creative Rebrand Focused on Floristry and More Meaningful Giving

FTD is bringing its 111 years of expertise in floral gifting and delivery to the forefront with a full creative rebrand. Launched on September 30th, 2021, the new branding will not completely do away with the old. Rather, it will provide a refreshed look that not only remains true to FTD's rich legacy, but also resonates with its customers and network of florists.

Organic Container, Quintessential Styling Accessory and Our Printable Poster for You—Edible Squash and Pumpkins are Fall Floral’s Best Friends

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October 1, 2021

Organic Container, Quintessential Styling Accessory and Our Printable Poster for You—Edible Squash and Pumpkins are Fall Floral’s Best Friends

Nothing epitomizes the autumn season's bountiful harvest quite like winter squash and pumpkins.

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September 23, 2021 Meet the Nine Outstanding Varieties Crowned Best in Class at SAF’s 136th Annual Convention

Read on for the complete list of Best in Class winners from this year's Outstanding Varieties Competition at SAF's 136th Annual Convention.

Just in Time for Autumn's Equinox, Consider These Expert Compositions by Some of Our Favorite Floral Artists

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September 17, 2021

Just in Time for Autumn's Equinox, Consider These Expert Compositions by Some of Our Favorite Floral Artists

From traditional recipes to more contemporary looks, read on for a curated list of our favorite compositions for the fall season ahead.

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September 10, 2021 Create Some Seasonal Fanfare with Our Essential Guide to Fantastic Fall Fillers

Read on for our list of the top fillers to inspire a world of design capabilities this autumn.

Vogue Points to Floral Textiles for Fall, We Love the Images from Helsinki

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September 3, 2021

Vogue Points to Floral Textiles for Fall, We Love the Images from Helsinki

With fall on the horizon, many are turning to a timeless fashion trend to help usher in the change of season. Enter the floral print—but with a modern twist. From the runways of New York to Milan, brands have added an autumnal touch to the botanical motifs shown in their F/W 2021 collections.

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August 27, 2021 Flower.Style35: PBS Host of Life in Bloom, and Luminary Floral Presence, J Schwanke Reminds Us That It’s Always All About the Flowers

From award-winning author to TV show host and producer—you name it, J Schwanke has accomplished it. A fourth-generation florist with over two decades worth of design and consulting experience, J has become a living legend, known in the industry for his knowledge and love of all things flowers.

Old-Fashioned Charm and Hardy New Cultivars Boost This Popular Victorian Shrub’s High Demand

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August 20, 2021

Old-Fashioned Charm and Hardy New Cultivars Boost This Popular Victorian Shrub’s High Demand

With over 75 species and 600 cultivars under its genus, Hydrangea grows as a hardy deciduous shrub, featuring large leaves and globular flowering heads. Yet beyond its impressive size and variety availability, this wedding favorite's magic lies in its Victorian appeal and color-changing abilities.

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August 13, 2021 Flower.Style35: Leigh Chappell Celebrates the Rhythm of the Seasons as the Ultimate Ode to Nature

A lover of the seasons and all things botanical, UK-based designer Leigh Chappell is a celebrated floral artist, known for her romantic, garden-style arrangements that focus on sustainability and seasonal sourcing. Her business recognizes that flowers—through their varying shapes, colors and scents—create emotions and help satisfy our need for natural beauty.

2020 Tokyo Olympic "Victory Bouquets" Carry a Deeper Meaning Than Meets the Eye

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August 6, 2021

2020 Tokyo Olympic "Victory Bouquets" Carry a Deeper Meaning Than Meets the Eye

The 2020 Tokyo Olympic and Paralympic "victory bouquets" feature a unique selection of flowers—each with its own purpose and veiled symbolism.

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July 30, 2021 Tablescapes Update the Traditional Centerpiece With Limitless Creativity

While tablescapes may look complicated to execute, they are actually quite easy and fun to create.

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July 23, 2021 TikTok and Instagram Sensation Alexander Campbell Brings His Dreamy Designs to More Than 350,000 Followers

With over 350,000 combined followers on social media, designer Alexander Campbell's videos have garnered millions of views from flower fans.

Satisfy Your Wanderlust with The World's Most Fantastical Flower Festivals

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July 16, 2021

Satisfy Your Wanderlust with The World's Most Fantastical Flower Festivals

For those that have already caught the travel-bug for 2021, why not consider visiting a location that celebrates flowers?

A Nice Day for a White Wedding: The Essential Flower Guide

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July 9, 2021

A Nice Day for a White Wedding: The Essential Flower Guide

When planning a wedding, everything comes down to preferences and personalization. Yet time and time again, palettes featuring white and cream shades continue to dominate the trend lists for traditional and contemporary decor. Floral selections are also no exception here; many couples opt for white-toned flowers not only to enhance the rest of their nuptial theming, but also for their symbolism.

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July 2, 2021 Flower.Style35: Holly Heider Chapple Talks Balancing Family and Career, Her "Hollyish" Design Style, and More

Leesburg-based floral entrepreneur, wife, and mom of seven, Holly Heider Chapple is the founder and creative head behind Holly Heider Chapple Flowers, Hope Flower Farm, and Chapel Designers. Holly's clarity of vision, commitment to quality, and signature "Hollyish" style have inspired international audiences, and her designs continue to drive trends for the wedding industry and beyond.