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Garden-inspired tablescape for a summer wedding.

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Floating bowls of miniature Gerberas, Chrysanthemums, roses, Scabiosa, and Scabiosa pods..

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Tablescape using assorted fruits and mini Gerberas.

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A collection of antique bottles with callas, orchids, carnations, Alstroemerias, and Chrysanthemums.

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July 30, 2021 Tablescapes Update the Traditional Centerpiece With Limitless Creativity

Nothing seems more old-fashioned than the lone flower arrangement centered on a table. That’s why florists and event planners are replacing these traditional centerpieces with more fashionable groupings called tablescapes. And while they may look complicated to execute, tablescapes are actually quite easy and fun to create.

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July 23, 2021 TikTok and Instagram Sensation Alexander Campbell Brings His Dreamy Designs to More Than 350,000 Followers

Guided by nature and floriography, Madrid-based florist Alexander Campbell uses color, texture and shape to bring his garden-style arrangements to life. Yet beyond his studio work, Alexander's claim to fame has been his budding social media presence. With over 350,000 combined followers on TikTok and Instagram, his video tutorials have garnered millions of views from flower fans across the globe.

Satisfy Your Wanderlust with The World's Most Fantastical Flower Festivals

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July 16, 2021

Satisfy Your Wanderlust with The World's Most Fantastical Flower Festivals

For those that have already caught the travel-bug for 2021, why not consider visiting a location that celebrates flowers?

A Nice Day for a White Wedding: The Essential Flower Guide

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July 9, 2021

A Nice Day for a White Wedding: The Essential Flower Guide

Classic, monochromatic palettes featuring white shades continue to top the trend lists for traditional and contemporary wedding decor.

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July 2, 2021 Flower.Style35: Holly Heider Chapple Talks Balancing Family and Career, Her "Hollyish" Design Style, and More

Holly Heider Chapple's sought-after work continues to inspire international audiences and drive trends for the floral industry and beyond.

Wedding Flower Trends You Need to Know for 2021

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June 25, 2021

Wedding Flower Trends You Need to Know for 2021

In our post-COVID world, 2021 wedding trends are focused on intentional planning, personalization, immersive experiences and of course, love.

Celebrity Florist Phil John Perry Uses Flower Power to Manifest Orlebar Brown's Whimsical World of "Wild Garden"

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June 18, 2021

Celebrity Florist Phil John Perry Uses Flower Power to Manifest Orlebar Brown's Whimsical World of "Wild Garden"

Welcome to Wild Garden, Orlebar Brown's latest swim and resort wear collection for Summer 2021. Inspired by scenic gardens in Tuscany and Southern France, Wild Garden is an ode to nature that celebrates floral abundance at its finest—and most extravagant.

The World's Most Beloved Flower Is Much More Than Just a Token For Hopeless Romantics!

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June 12, 2021

The World's Most Beloved Flower Is Much More Than Just a Token For Hopeless Romantics!

There are roses, and then there are all other flowers. This crown jewel of the flower world has captivated humankind for thousands of years with its voluptuous form, singular fragrance and healing properties.

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June 4, 2021 Flower.Style35: Our Chat with Mexico City’s Design Star and International Professor of Floral, Leopoldo Gomez

Drawing inspiration from his heritage and the arts, designer and educator Leopoldo Gomez enhances his work with emotion, creativity and technical expertise. His award-winning style is recognized internationally, and has been featured in a plethora of publications and design competitions worldwide.

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May 28, 2021 What Sustainability Certifications Mean and the Quest for More Responsibly Grown Flowers

Increasingly, sustainability has been at the forefront of floriculture business strategy, with growers investing in solutions to address any unfavorable impacts of the cut flower trade on the environment and local communities. Several independent organizations have also created private certifications to further the quest for long-term sustainability—bringing recognition and awareness to consumers.

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May 21, 2021 Hold Onto Your Hedge Trimmers Martha! Discovery+’s 'Clipped' Is the Cut-Throat, Topiary Competition Series We’ve All Been Waiting For

HGTV’s newest reality competition series, Clipped, shines light on the over-the-top, fabulously colorful world of topiary.

Flowers Invade Fifth Avenue to Herald Springtime and Add Color to Mother's Day Festivities

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May 12, 2021

Flowers Invade Fifth Avenue to Herald Springtime and Add Color to Mother's Day Festivities

“Fifth Avenue Blooms” is a walkable floral installation featuring over 7,000 blooms, all placed across 10 blocks on New York's Fifth Avenue.

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May 5, 2021 Flower Council of Holland’s "We Need More Flowers" Campaign Celebrates Flower Power in Its Truest, Most Raw Form

The Flower Council of Holland's "We Need More Flowers" is a visual ode highlighting the incredible roles that flowers play in our lives.

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April 24, 2021 Forget the Oscars, Our Award Goes to the Most Memorable Flower Moments

Here’s our list of the most memorable flower moments in film, along with the awards they should have won.

Lookbook 2021: BRUT's Split Personality Transports Us to a World Where Delicate Florals Contrast with Modern Design at Its Most Radical

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April 16, 2021 Lookbook 2021: BRUT's Split Personality Transports Us to a World Where Delicate Florals Contrast with Modern Design at Its Most Radical

Completeing our 2021 lookbook series, our sixth and final trend, BRUT, is rooted in brutalist design. "Brutalism” is a style of architecture or art—first applied in the 1950s and 1960s—characterized by a deliberate plainness, crudity, or violence of imagery. This movement evolved to a broader influence to include fashion, art and graphics, and is currently experiencing a resurgence in popularity.

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April 9, 2021 Lookbook 2021: VERT Turns Earthward for Inspiration in Three of Its Four Elements—Land, Water and Sky

Our fifth lookbook trend for 2021, VERT, refers to lush, leafy foliage and heralds the vitality of new growth. With nature as the most authentic source of inspiration, vert's celebration of patterns and colors foraged from the land, water and sky make us look earthward; this provides a reliable recipe for design with universal appeal.