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Holiday arrangement featuring juniper berries, Hypericum, Hedera berries and Campanula.

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Candlelit wreath centerpiece featuring Chinaberries, Eucalyptus, Skimmia and rosehips.

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Winter reds and greens shine in this tablescape display featuring Hypericum berries, Ilex, waxy lily grass and fern fronds.

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Holiday wreath centerpiece featuring Skimmia, rose hips and winterberries.

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November 22, 2021 Our Essential Guide to Decorative Winter Berries (Plus A Few Imposters That Are Dead Ringers)

'Tis the season for winter florals. Time and time again, shrub berries—and "berry-like" cut flowers—have proved to make an excellent pairing with other seasonal varieties in traditional holiday tones. They not only provide contrast and freshness to an array of recipes, but also engage the senses with their colors, textures, fragrances and flavor—yes, many are edible!

Reflecting the Resiliency of Nature, Restorative Greens Dominate Trend Predictions for 2022

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November 15, 2021

Reflecting the Resiliency of Nature, Restorative Greens Dominate Trend Predictions for 2022

The results are in, and the consensus is clear: green is the new "it" color for 2022. Elected by top players in the realm of paint, varying shades of earthy, neutral greens have dominated trend predictions across the globe. And while other authorities in color have yet to reveal their selections for the upcoming year, it's safe to assume that we'll be seeing green—and lots of it.

Flower.Style35: With a Passion for Bold Blooms, Lifestyle Expert and Party Planner Extraordinaire Debi Lilly Makes the Ordinary Extraordinary

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November 5, 2021 Flower.Style35: With a Passion for Bold Blooms, Lifestyle Expert and Party Planner Extraordinaire Debi Lilly Makes the Ordinary Extraordinary

Debi Lilly—celebrity party planner, author and lifestyle expert—believes in elegant and easy design for all.

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October 31, 2021 Mathematical Perfection Meets Funky Floral: Discover the Oddball Whimsy of Nature's Drumsticks

With its unique shape and youthful charm, it's easy to understand the fascination behind nature's drumsticks: Craspedia.

Haunted Flowers: Botanical Beauties Take on a Spooky Spirit for Halloween

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October 27, 2021

Haunted Flowers: Botanical Beauties Take on a Spooky Spirit for Halloween

Floral decor can play an important role in setting the mood for a haunted celebration during the Halloween season.

Flower.Style35: Flower Trends Expert Talmage McLaurin Gives A Glimpse Into His Wabi-Sabi World that Captures the Beauty of Happenchance

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October 21, 2021 Flower.Style35: Flower Trends Expert Talmage McLaurin Gives A Glimpse Into His Wabi-Sabi World that Captures the Beauty of Happenchance

Talmage McLaurin, noted author and flower trends expert, inspires industry pros with his work in floral publishing and creative consulting.

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October 8, 2021 FTD Launches Creative Rebrand Focused on Floristry and More Meaningful Giving

FTD is bringing its 111 years of expertise in floral gifting and delivery to the forefront with a full creative rebrand. Launched on September 30th, the new branding will not completely do away with the old. Rather, it will provide a refreshed look that remains true to the company's rich legacy.

Organic Container, Quintessential Styling Accessory and Our Printable Poster for You—Edible Squash and Pumpkins are Fall Floral’s Best Friends

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October 1, 2021

Organic Container, Quintessential Styling Accessory and Our Printable Poster for You—Edible Squash and Pumpkins are Fall Floral’s Best Friends

Nothing epitomizes the autumn harvest quite like winter squash. One of the oldest known crops in cultivation, this nutrient-packed foodstuff has been a central element of ancient diets across the Americas. Today, however, squash is just as prized for its good looks as it is for its taste.

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September 23, 2021 Meet the Nine Outstanding Varieties Crowned Best in Class at SAF’s 136th Annual Convention

Among 146 entries from 24 participating growers, Danziger was awarded the coveted honors of both Best in Show and Best in Class for 'Amor™ Candy' at the Society of American Florists 136th Annual Convention. Read on for the complete list of winners from this year's Outstanding Varieties Competition.

Just in Time for Autumn's Equinox, Consider These Expert Compositions by Some of Our Favorite Floral Artists

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September 17, 2021

Just in Time for Autumn's Equinox, Consider These Expert Compositions by Some of Our Favorite Floral Artists

With fall right around the corner, attentions eagerly shift to the flowers and foliage that awaken the autumnal spirit. So what better way to welcome the decorating projects that lie ahead than with a curated list of the season's best? From traditional recipes to more contemporary looks, we've gathered a selection of our favorite compositions, crafted by some of the industry's finest designers.

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September 10, 2021 Create Some Seasonal Fanfare with Our Essential Guide to Fantastic Fall Fillers

Read on for our list of the top fillers to inspire a world of design capabilities this autumn.

Vogue Points to Floral Textiles for Fall, We Love the Images from Helsinki

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September 3, 2021

Vogue Points to Floral Textiles for Fall, We Love the Images from Helsinki

From New York to Milan, fashion brands have added an autumnal touch to the botanical motifs showcased in their Fall/Winter 2021 collections.

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August 27, 2021 Flower.Style35: PBS Host of Life in Bloom, and Luminary Floral Presence, J Schwanke Reminds Us That It’s Always All About the Flowers

From flower guru and award-winning author to national TV show host and producer—you name it, J Schwanke has accomplished it.

Old-Fashioned Charm and Hardy New Cultivars Boost This Popular Victorian Shrub’s High Demand

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August 20, 2021

Old-Fashioned Charm and Hardy New Cultivars Boost This Popular Victorian Shrub’s High Demand

Hydrangea's large, clustered blooms are a florist favorite due to their wild popularity among garden enthusiasts and soon-to-be brides.

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August 13, 2021 Flower.Style35: Leigh Chappell Celebrates the Rhythm of the Seasons as the Ultimate Ode to Nature

A lover of the seasons and all things botanical, UK-based designer Leigh Chappell is a celebrated floral artist, known for her romantic, garden-style arrangements that focus on sustainability and seasonal sourcing. Her business recognizes that flowers—through their varying shapes, colors and scents—create emotions and help satisfy our need for natural beauty.

2020 Tokyo Olympic "Victory Bouquets" Carry a Deeper Meaning Than Meets the Eye

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August 6, 2021

2020 Tokyo Olympic "Victory Bouquets" Carry a Deeper Meaning Than Meets the Eye

As global viewers remain glued to their screens watching the Olympics unfold in Tokyo, it's not hard to miss the bouquets presented to top athletes during the medal ceremonies of each discipline. Designed by Japan's Nippon Flower Council, the 5,000 "victory bouquets" created for the 2020 Summer Games feature a unique selection of locally-grown flowers—each with its own purpose and symbolism.