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July 23, 2021 TikTok and Instagram Sensation Alexander Campbell Brings His Dreamy Designs to More Than 350,000 Followers

Guided by nature and floriography, Madrid-based florist Alexander Campbell uses color, texture and shape to bring his garden-style arrangements to life. Yet beyond his studio work, Alexander's claim to fame has been his budding social media presence. With over 350,000 combined followers on TikTok and Instagram, his video tutorials have garnered millions of views from flower fans across the globe.

Satisfy Your Wanderlust with The World's Most Fantastical Flower Festivals

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July 16, 2021

Satisfy Your Wanderlust with The World's Most Fantastical Flower Festivals

The travel boom for 2021 has already begun, so we can't help but reflect on the list of destinations we're just itching to visit. With easing COVID-19 restrictions, many are booking journeys abroad to satisfy a lingering hunger for cultural experiences and wide-open spaces outside of home. So, for those that have caught the travel-bug, why not consider a location that celebrates flowers?

A Nice Day for a White Wedding: The Essential Flower Guide

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July 9, 2021

A Nice Day for a White Wedding: The Essential Flower Guide

Classic, monochromatic palettes featuring white shades continue to top the trend lists for traditional and contemporary wedding decor.

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July 2, 2021 Flower.Style35: Holly Heider Chapple Talks Balancing Family and Career, Her "Hollyish" Design Style, and More

Holly Heider Chapple's sought-after work continues to inspire international audiences and drive trends for the floral industry and beyond.

Wedding Flower Trends You Need to Know for 2021

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June 25, 2021

Wedding Flower Trends You Need to Know for 2021

In our post-COVID world, 2021 wedding trends are focused on intentional planning, personalization, immersive experiences and of course, love.

Celebrity Florist Phil John Perry Uses Flower Power to Manifest Orlebar Brown's Whimsical World of "Wild Garden"

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June 18, 2021

Celebrity Florist Phil John Perry Uses Flower Power to Manifest Orlebar Brown's Whimsical World of "Wild Garden"

Inspired by scenic gardens in Italy and Southern France, Orlebar Brown's "Wild Garden" collection celebrates floral abundance at its finest.

The World's Most Beloved Flower Is Much More Than Just a Token For Hopeless Romantics!

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June 12, 2021

The World's Most Beloved Flower Is Much More Than Just a Token For Hopeless Romantics!

There are roses, and then there are all other flowers. This crown jewel of the flower world has captivated humankind for thousands of years with its voluptuous form, singular fragrance and healing properties.

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June 4, 2021 Flower.Style35: Our Chat with Mexico City’s Design Star and International Professor of Floral, Leopoldo Gomez

Drawing inspiration from his heritage and the arts, designer and educator Leopoldo Gomez enhances his work with emotion, creativity and technical expertise. His award-winning style is recognized internationally, and has been featured in a plethora of publications and design competitions worldwide.

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May 28, 2021 What Sustainability Certifications Mean and the Quest for More Responsibly Grown Flowers

Increasingly, long-term sustainability has been at the core of floriculture business strategy, with growers investing in solutions to address any unfavorable impacts of the cut flower trade on the environment and local communities.

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May 21, 2021 Hold Onto Your Hedge Trimmers Martha! Discovery+’s 'Clipped' Is the Cut-Throat, Topiary Competition Series We’ve All Been Waiting For

Eat your heart out Edward Scissorhands, a new authority in topiary is about to be crowned. Calling out to horticulturalists, gardening fans and landscaping aficionados alike, HGTV’s newest reality competition show, Clipped, shines light on the over-the-top, fabulously colorful world of topiary—and we’re not just talking about perfectly-sheared boxwood here.

Flowers Invade Fifth Avenue to Herald Springtime and Add Color to Mother's Day Festivities

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May 12, 2021

Flowers Invade Fifth Avenue to Herald Springtime and Add Color to Mother's Day Festivities

“Fifth Avenue Blooms” is a walkable floral installation featuring over 7,000 blooms, all placed across 10 blocks on New York's Fifth Avenue.

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May 5, 2021 Flower Council of Holland’s "We Need More Flowers" Campaign Celebrates Flower Power in Its Truest, Most Raw Form

The Flower Council of Holland's "We Need More Flowers" is a visual ode highlighting the incredible roles that flowers play in our lives.

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April 24, 2021 Forget the Oscars, Our Award Goes to the Most Memorable Flower Moments

Here’s our list of the most memorable flower moments in film, along with the awards they should have won.

Lookbook 2021: BRUT's Split Personality Transports Us to a World Where Delicate Florals Contrast with Modern Design at Its Most Radical

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April 16, 2021 Lookbook 2021: BRUT's Split Personality Transports Us to a World Where Delicate Florals Contrast with Modern Design at Its Most Radical

Our final lookbook trend for 2021, BRUT, is rooted in brutalism, a design style characterize by plainness, crudity, or violence of imagery.

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April 9, 2021 Lookbook 2021: VERT Turns Earthward for Inspiration in Three of Its Four Elements—Land, Water and Sky

Our fifth lookbook trend for 2021, VERT, refers to lush, leafy foliage and heralds the vitality of new growth. With nature as the most authentic source of inspiration, vert's celebration of patterns and colors foraged from the land, water and sky make us look earthward; this provides a reliable recipe for design with universal appeal.

Flower.Style35: Focused on Education and Design, Hitomi Gilliam Has Learned Perfection Is Overrated and Hopes We Stop Painting Fresh Flowers

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April 2, 2021 Flower.Style35: Focused on Education and Design, Hitomi Gilliam Has Learned Perfection Is Overrated and Hopes We Stop Painting Fresh Flowers

With an unyielding passion for education and design mechanics, Japanese-Canadian floral artist and innovator, Hitomi Gilliam, has made her mark on all aspects of the industry. Celebrated internationally for her expertise in styling, techniques and systems, Hitomi is committed to sharing her knowledge of everything botanical with seasoned professionals and enthusiasts alike.