Skip Navigation

Lookbook 2023: UTILITARIAN's Nod to the Simple Life Celebrates A Pared Down Bucolic Style

This week, we continue our six-part series reporting on floral trends we see emerging for 2023 and beyond. The lookbook finds colors, flowers and moods that reflect the current fascinations, aspirations, lifestyles and play styles of floral professionals, enthusiasts and consumers.

Our third trend, UTILITARIAN, hints to America's addiction to nostalgia. Maybe that's why the cottagecore movement was a fast fit for our trend profile. However, today's evolution of that bucolic style is considerably pared down, more inclusive (not so Little House on the Prairie), and global in its origins.

Utilitarian continues to celebrate the simple life with radiant colors, upcycled vintage creations, authentically raw materials, crafted appeal, and common flowers that appear to have been locally foraged. Think sunflowers, goldenrod, Queen Anne's lace, yarrow, and pepper grass.

Author: Talmage McLaurin, AIFD, creative consultant at Sunshine Bouquet Company and Esmeralda Farms, comes from a career in publishing during which he contributed to more than 300 issues of Florists' Review and Super Floral magazines and was featured in 20 books while serving as the creative director and subsequent publisher for Florists' Review Enterprises.

As a member of the American Institute of Floral Designers since 1988, Talmage has made eight educational presentations at the organization's National Symposiums. In 2008, Talmage received the "AIFD Award of Distinguished Service to the Floral Industry." In 2003, Talmage commissioned the "American Floral Trends Forecast." First presented as a live program at AIFD's National symposium, Talmage served on the development committee for subsequent editions. In 2010, Florists' Review acquired the project, and Talmage produced the forecasts until 2013.

Consultant: Leatrice Eiseman is Executive Director of the Pantone Color Institute and founder of the Eiseman Center for Color Information and Training, where her work includes color consulting for industry and forecasting. She is the author of ten books on color and presents color seminars internationally. Lee contributes to a color forecast for professionals, Pantone View Home, on a yearly basis and contributes to the Pantone View Color Planner twice yearly.

Seasonally, she contributes to Pantone's Fashion Color Report and the selection of Pantone's Color of the Year. She is a member of Fashion Group International, Industrial Design Society of America, an associate member of American Society of Interior Designers and a founding member of The Academy Museum of Motion Pictures and the American Film Institute. Among several of her awards, both The New York Times and Fortune magazine have featured her as one of the top decision-makers for her work in color.